1. Introduction
Welcome to PUPPE Urban Clothing FZCO.
We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase from us, in accordance with the EU General Data Protection Regulation (GDPR) and applicable data protection laws.
By using our website, you agree to the collection and use of information in accordance with this policy.
2. Data Controller
The data controller responsible for the processing of your personal data is:
PUPPE Urban Clothing FZCO
IFZA Business Park 67071-001, Makani A1 3641379065 Dubai, UAE
Represented by: Ms. Raphaela Kruse
3. Personal Data We Collect
Depending on your interaction with our website, we may collect the following personal data:
- Identification and contact information: name, address, email, phone number
- Order details: items purchased, payment and shipping information
- Account information: username, password, preferences (if you register an account)
- Technical data: IP address, browser type, operating system, device information
- Communication data: messages or inquiries sent to our customer service team
4. Purpose and Legal Basis of Processing
We process your personal data for the following purposes:
- To process and fulfill your orders
- To communicate with you regarding purchases, inquiries, or support requests
- To manage your account and provide a personalized experience
- To improve our website, products, and services
- To comply with legal obligations (e.g. accounting, tax laws)
The legal bases for processing are:
- Art. 6 (1) (b) GDPR – performance of a contract
- Art. 6 (1) (c) GDPR – compliance with legal obligations
- Art. 6 (1) (f) GDPR – legitimate interests, such as improving our services
5. Data Sharing with Third Parties
We only share your personal data where necessary, and always in compliance with applicable data protection laws. This may include sharing data with:
- Payment providers (e.g. Stripe, PayPal, Klarna) for payment processing
- Shipping and logistics partners for delivery of your order
- IT service providers for website hosting, analytics, and technical maintenance
All partners are carefully selected and contractually bound to handle your data securely and confidentially.
6. International Data Transfers
If your data is transferred outside the European Union, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent legal protections.
7. Data Retention
We store your personal data only for as long as necessary for the purposes for which it was collected, or as required by applicable law (e.g. tax and accounting regulations). After this period, your data will be securely deleted or anonymized.
8. Your Rights
Under the GDPR, you have the following rights:
- Access – request a copy of your personal data
- Rectification – correct inaccurate or incomplete data
- Erasure – request deletion of your data (“right to be forgotten”)
- Restriction – limit how we process your data
- Data portability – receive your data in a structured, machine-readable format
- Objection – object to processing based on legitimate interest
To exercise any of these rights, contact us at care@puppe-urbanclothing.com.
9. Cookies and Analytics
We use cookies and similar technologies to ensure the proper functioning of our website, improve your shopping experience, and analyze website traffic.
You can adjust your cookie preferences in your browser settings at any time.
More details can be found in our separate Cookie Policy.
10. Data Security
We apply appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or disclosure. Your data is stored on secure servers, and all payment transactions are encrypted.
11. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations or legal requirements. The most recent version will always be available on our website.
12. Contact
If you have any questions or concerns regarding this Privacy Policy or our data protection practices, please contact us at:
PUPPE urban clothing FZCO, Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates
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